724 by Maison Francis Kurkdjian is a fresh and luminous unisex fragrance designed for both women and men. Released in 2022, this contemporary scent was created by Francis Kurkdjian himself. It opens with a sparkling blend of Aldehydes and zesty Calabrian Bergamot, evoking the clean, crisp energy of a bustling city morning. The heart is a radiant floral bouquet, featuring Egyptian Jasmine, Mock Orange, and Sweet Pea, adding elegance and softness. The base settles into a smooth, comforting blend of White Musk and creamy Sandalwood, offering a refined and modern finish. 724 is effortlessly chic—clean, vibrant, and quietly sophisticated.